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Flex Coat

Flex Coat is the same as it ever was. That is to say that our commitment to quality hasn’t changed over the last 40 plus years. Flex Coat still make high end rod building finishes, glues, equipment and accessories that are built to last and made right here in the USA.

Roger Seiders started this company in 1977 and still owns Flex Coat. "Everybody wanted a good rod finish and I had it,” says Roger, and we still do. Their original High Build Formula is still our top seller and now with Lite, Ultra-V, and Lure Epoxy Gel Coat our line up of durable, flexible, high adhesion epoxies is robust.

Flex Coat is a small, world wide company that answers the phone when you call us and we have been known to chat for a half hour about rod building. We are rod builders, and design our products from experience and practice.
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