PENN has been the leading name in saltwater fishing for nearly a century and has been partnering with Hooker Electric Reels for the past two decades, so it was only a matter of time until PENN and Hooker Electric Reels came together under the same roof. Originally an aftermarket product, Hooker Electric Reels has since evolved into standalone units as well as bolt on attachments for your PENN International Reels. Revered by captains worldwide and known for their unrelenting strength and speed, Hooker Electric Reels will continue to be made in America at the PENN Philadelphia plant, more closely integrating the top tier performance you expect from PENN and Hooker Electric Reels. Whether you are deep dropping for giant Swordfish, green sticking for trophy Bluefin Tuna, or trolling for your favorite big game fish, PENN, powered by Hooker Electric Reels, are battle tested and battle approved.