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A fishing lure is a type of artificial bait designed to attract fish. Lures come in various shapes, sizes, colors, and materials, each mimicking the appearance and movement of natural prey. Anglers use lures to entice fish into striking, employing techniques such as casting, jigging, or trolling to simulate the movement of injured or fleeing prey. Lures are an essential tool in fishing, offering anglers versatility and control in targeting different species and environments.

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